Here, we’ve listed the most popular web safe fonts: Traditional and formal fonts are perfect for news and commentary websites, whereas more adventurous brands prefer creative fonts. If a user doesn’t have the font installed on their device, the client uses the fallback font (typically Arial or Times) instead.Įmploying web-safe fonts for email is a great way to express your website’s intent and personality. Web-safe fonts are preloaded on most users’ devices - so when you use them in an email, they display correctly across most platforms. So why not to experiment and make a campaign with these new fonts? What are web safe fonts? Though the web fonts, as well as email fonts, are an issue for lots of internet users, the given fallback fonts are the ones that you usually use anyway. They also offer a preview of how those fonts will look like on different devices and email clients.īelow, you can find a complete list of fonts supported on Omnisend with a complete list of fallback fonts, so you can know what to expect. Here’s a list of custom fonts you can consider for emails:Įmail editors like Omnisend allow you to choose the email safe fonts you want to use in your emails. Custom fonts also take a while to load, so it’s best to keep them to a minimum in your emails. However, they can be tricky for email since not all clients support custom fonts.Įnsure you have fallback fonts (like Arial or Times) in place if the custom font doesn’t render. They give your emails a unique, professional look that helps you stand out. Custom fonts in emailsĬustom fonts are fonts unique to your brand. It has great readability even in small sizes, making it a perfect fit for emails or websites. Verdana is another Sans Serif typeface with a rounded quality that makes it look more friendly and approachable than Arial. Georgia, Verdana, and Trebuchet are some of the most neutral and easy-to-read typefaces. The most popular safe fonts for emails are:Īll the typefaces mentioned above have excellent readability. They’re the typefaces you can be sure will look good, no matter which email client your subscribers use to read your emails. What are email safe fonts?Įmail safe fonts (also known as web-safe fonts) are those supported by all major email clients. Since Gmail is the leading email provider, it’s safe to stick to Gmail-supported fonts. In other cases, the client will display your message in the predefined fallback typeface, which might be far away from the one initially intended. Your subscriber’s email client will display your message in the intended font style only if it’s compatible. Outlook, Apple Mail, Gmail – they all have default fonts that differ from each other. Not all email clients can display fonts equally. The second thing is the technical reason. Google fonts | | dafont.Reason #2: Considers technical limitations Remember, aim for quality, readability, and a full family of weights: Warning: Looking at a huge gallery of font choices can feel overwhelming! Since font technology doesn’t evolve as quickly as software, your font should still be as usable in 20 years as it is today, so don’t be afraid to invest if you find the perfect serif or sans serif font for your brand.Īdobe Fonts, and are three good resources where you can invest in fonts to represent your business. Whether you decide to use a serif or a sans serif font, look for full-family fonts. Including lots of font weights means you’ll have more styles to choose from. Be careful, though: many are low quality, and will make your business look unprofessional.Ī quality, full-family font that represents your business is a great investment.Ī full-family font simply means that the font includes many weights - from light to bold. It’s easy to find fonts on the web at low or no cost. The best letters to try to match up are lower case “a,” “g,” and “e.” Let’s take a look: To combine a serif and sans serif font, look for similar letter forms. Read on for one way to make serif and sans serif fonts look great together. This can be tricky to get just right (combining serif and sans serif fonts stumps professional graphic designers all the time). That will give you lots of options for headlines, subheads and captions.įor maximum versatility, pick a serif and a sans serif font that work well together. Pick full “families,” with regular, italic, semi-bold and bold weights. To make your job easier, I recommend you use no more than two fonts. Sans serif fonts look great on the web, and many sites use them as text fonts. They’re good for instructions, or any time clarity is important. Sans serif fonts are streamlined, modern and contemporary and make your business look cutting-edge and modern. You probably have Arial and Verdana on your computer, and they are both sans serif fonts. Sans means “without,” so sans serif fonts are “without” the little feet that serif fonts have.
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